L'Oréal Finance : First quarter 2013 sales Aller au contenu principal


A very solid first quarter

Sales: 5.93 billion euros+6.5% excluding currency fluctuations 
+5.5% like-for-like
+5.1% based on reported figures 
Strong growth in the Consumer Products, L'Oréal Luxe and Active Cosmetics divisionsWeakness of the Professional Products marketNew records for market shares in Western Europe and North AmericaSustained dynamics in the New MarketsConfidence in another year of sales and profit growth 

Commenting on these figures, Mr Jean-Paul Agon, Chairman and CEO of L'Oréal, said: 

"L'Oréal has made a solid start to the year, with good organic growth, along with really significant market share gains.

The Consumer Products, L'Oréal Luxe and Active Cosmetics divisions are growing strongly, driven by major innovations such as Olia by Garnier, L'Oréal Paris Advanced Haircare, La Vie est Belle by Lancôme, or Idéalia by Vichy. All our brands are on the offensive, and this has enabled the group to post new records for market shares, especially in Western Europe and North America. Growth trends in the New Markets are homogeneous and sustained. The Professional Products Division meanwhile is still being held back by the very difficult market context, particularly in Southern Europe. 

These strategic advances, together with the quality of initiatives across all divisions, both in developed countries and the New Markets, make us confident in our ability to outperform the market in 2013, and to achieve another year of growth in both sales and profits."



A – First quarter 2013 sales

Like-for-like, i.e. based on a comparable structure and identical exchange rates, the sales growth of the L'Oréal group was +5.5%.
The net impact of changes in consolidation was +1.0%.
Currency fluctuations had a negative impact of -1.4%.
Growth at constant exchange rates was +6.5%. If end of March current exchange rates (€1 at $1.2813) are extrapolated up to December 31, the impact of currency fluctuations would be -1.0% for the whole of 2013.
Based on reported figures, the group's sales at March 31, 2013 amounted to 5.932 billion euros, an increase of +5.1%.


Sales by operational division and geographic zone

  Quaterly sales Growth
€ million 1st quarter 2012 1st quarter 2013 Like-for-like Reported
By division        
Professional Products 755.6 752.6 0.0% -0.4%
Consumer Products 2,769.5 2,920.8 6.5% 5.5%
L'Oréal Luxe 1,315.5 1,422.0 7.2% 8.1%
Active Cosmetics 468.6 497.6 7.2% 6.2%
Cosmetics total 5,309.1 5,593.0 5.8% 5.3%
By geographic zone        
Western Europe 1,953.9 1,990.4 1.7% 1.9%
North America 1,263.4 1,371.4 6.3% 8.5%
New Markets, of which: 2,091.7 2,231.1 9.4% 6.7%
- Asia, Pacific 1,124.3 1,188.4 7.7% 5.7%
- Latin America 433.5 458.7 11.8% 5.8%
- Eastern Europe 360.0 389.7 9.2% 8.2%
- Africa, Middle East 173.8 194.3 15.0% 11.8%
Cosmetics total 5,309.1 5,593.0 5.8% 5.3%
The Body Shop 180.4 181.9 1.8% 0.8%
Dermatology(1) 153.5 156.7 -0.4% 2.1%
Group total 5,643.0 5,931.6 5.5% 5.1%

(1) Group share, i.e. 50%.


1) Cosmetics sales


At end-March, the Professional Products Division is stable in like-for-like terms, posting -0.4% based on reported figures. Markets in mature countries remain difficult, particularly in Southern Europe, and salon visits in the United States have contracted. The dynamic trend of the New Markets is continuing.


The luxury haircare segment remains buoyant, and is reflected by the growth at Kérastase, bolstered by the launches of Densifique, the hair density activator with Stemoxydine®, and Initialiste hair beauty serum.

In the hair colourant category, the worldwide roll-out of ODS technology is continuing with INOA Suprême by L'Oréal Professionnel, ColorInsider by Matrix and Chromatics Beyond Cover by Redken. The accessibly priced hair colourant Socolor by Matrix is being rolled out in Asia.


The division, historically exposed to mature markets, is above all feeling the effects of economic sluggishness in Italy, Spain and Portugal, with a very sharp fall in salon visits. In the New Markets, the division is strengthening its positions in Russia, and is growing strongly in India, Indonesia and Africa-Middle East.


In the first quarter, the Consumer Products Division achieved growth of +6.5% like-for-like and +5.5% based on reported figures, driven by the success of its major product initiatives and significant market share gains in key countries.


The L'Oréal Paris brand made a good start to the year, boosted by major launches such as Préférence Mousse Absolue hair colourant, Age Perfect Renaissance Cellulaire skincare, and - in the United States - the L'Oréal Advanced Haircare range. Garnier has made a real breakthrough thanks to Olia hair colourant with ODS, and its worldwide roll-out is under way. Maybelline meanwhile has launched Volume Express Rocket mascara.


All these innovations enabled the division to make historic breakthroughs in haircare, hair colourants and facial skincare, both in Western Europe and North America. In the New Markets, growth is improving, thanks especially to the new dynamism in Brazil and Russia.



At end-March, L'Oréal Luxe has advanced by +7.2% like-for-like and +8.1% based on reported figures, including the first time consolidation of the Urban Decay brand. L'Oréal Luxe is growing faster than the market, thanks to good growth trends for the major brands in the portfolio, and its performances in the New Markets and in North America.


The division's four top brands - Lancôme, Giorgio Armani, Yves Saint Laurent and Kiehl's - have been highly dynamic at the start of this year. In addition to the resounding success of La Vie est Belle, Manifesto, Rouge Pur Couture lipstick and Maestro foundation, the quarter was marked by new initiatives such as Rénergie Multi-lift Reviva-Plasma and Teint Visionnaire by Lancôme, Eau pour Homme and Eau de Nuit by Giorgio Armani, along with Rouge Volupté Shine and Forever Light Creator by Yves Saint Laurent. Urban Decay and Clarisonic posted very good growth over the quarter.


While Western Europe remains lacklustre, the United States, China and the Gulf States are growing strongly.



In the first quarter, the sales of the Active Cosmetics Division clearly accelerated at +7.2% like-for-like (+6.2% based on reported figures), thanks to the recovery of Vichy and the continuing strong growth of La Roche-Posay.


Vichy started the year with very good performances, especially in haircare (Neogénic) and anti-ageing (LiftActiv Eyes and Lashes Serum, and Néovadiol Magistral). La Roche-Posay continues to record double-digit growth, even in Europe. In addition, SkinCeuticals is continuing its international roll-out with a strong focus on the bodycare segment.


The first part of the year has been marked by a very good start in Western Europe, where the division wins market share, even in Southern Europe. Trends in North America and South America remain robust.

Multi-division summary by geographic zone


The European context is still adversely affected by declining markets in the Southern countries, especially in hair salons and the selective market. Thanks to strong market share gains by the Consumer Products and Active Cosmetics divisions, good growth in Germany and France, and a turnaround in Spain, L'Oréal recorded growth of +1.7% like-for-like and +1.9% based on reported figures.


L'Oréal posted growth of +6.3% like-for-like and +8.5% based on reported figures. The good results are continuing in the Consumer Products Division, thanks to the launches of Advanced Haircare and Miracle Blur by L'Oréal Paris, and Olia by Garnier. L'Oréal Luxe also produced a solid performance, thanks to Clarisonic, Kiehl's, Yves Saint Laurent and Viktor&Rolf, together with Urban Decay, which was consolidated for the first time. Vichy and SkinCeuticals made a good start to the year in Active Cosmetics.



Asia-Pacific: L'Oréal recorded growth of +7.7% like-for-like and +5.7% based on reported figures. If Japan is excluded, like-for-like growth came out at +8.9%.
The group is continuing to gain market share, thanks especially to L'Oréal Luxe. There are contrasting trends in markets in this region: South Korea is strongly negative, but China, India and the ASEAN countries remain buoyant.
At L'Oréal Luxe the first quarter reflected continuing strong growth in China. The Consumer Products Division posted, with L'Oréal Paris, good performances in China and India, and proved dynamic in Indonesia and Thailand.


Eastern Europe: The zone posted growth of +9.2% like-for-like and +8.2% based on reported figures. Growth in this zone is driven by Russia and Ukraine, while the other countries, such as Poland, are still sluggish. The Consumer Products Division's turnaround is continuing, the Professional Products Division is actively pursuing its conquest of hair salons, and L'Oréal Luxe has made a good start to the year.

Latin America: L'Oréal has started the year with an increase in sales of +11.8% like-for-like and +5.8% based on reported figures. Brazil is accelerating, driven by market share gains in haircare, thanks to Elsève at L'Oréal Paris, and in hair colourants, thanks to Mini Kit Nutrisse Cor Intensa by Garnier. Market share is also increasing in Mexico and Chile. The Active Cosmetics division is continuing to grow very strongly in this zone.


Africa-Middle East: This zone made a solid start to 2013 with growth of +15.0% like-for-like and +11.8% based on reported figures. Saudi Arabia and Egypt are growing strongly, and the same is true of Turkey. In Sub-Saharan Africa, the group is strengthening its positions with the acquisition of the Hygiene and Beauty business of Interconsumer Products Limited (ICP) in Kenya.



2) The Body Shop sales

At end-March, The Body Shop recorded sales growth of +1.8% like-for-like, and +0.8% based on reported figures. The Middle East and South-East Asia posted good growth while sales in mature markets are being affected by the depressed economic environment.

Internet sales are clearly proving to be a strategic channel for recruiting new consumers.

The Body Shop is launching Absinthe, a range of handcare products.



3) Galderma sales


Galderma sales decreased by -0.4% like-for-like, and +2.1% based on reported figures.

The first quarter was affected by a combination of negative factors, especially pressure from generics in Europe which, as announced, is impacting Tetralysal (acne). Loceryl (fungal nail infections) is also experiencing stiffer competition in Germany and Russia.

Sales of prescription products are increasing. Epiduo, the world's first prescription treatment in the topical acne market, and Clobex (psoriaris) are growing strongly, especially in North America. Medical solutions in aesthetic and corrective dermatology are continuing to advance, driven by the strong growth of Azzalure (muscle relaxant), particularly in Asia-Pacific.

Spirig has been consolidated since 1st March, 2013.



B - Important events during the period 01/01/13 to 03/31/13



  • On January 10, L'Oréal inaugurated its new Research and Innovation centre in India, in Mumbai and Bangalore,
  • On January 31, L'Oréal completed the acquisition of the Vogue brand in Colombia,
  • On February 11, the Board of Directors decided to set up a share buyback program amounting to €500 million in the first half of 2013,
  • On February 27, Galderma completed the acquisition of Spirig in Switzerland,
  • And further, on April 15, L'Oréal announced the acquisition of the Hygiene and Beauty business of Interconsumer Products Limited (ICP) in Kenya. 


"This news release does not constitute an offer to sell, or a solicitation of an offer to buy L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our Internet site www.loreal-finance.com.
This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements."


Contacts at L'Oréal

Individual shareholders and market authorities
Mr Jean Régis CAROF
Tel.: +33 1 47 56 83 02
[email protected] 

Financial analysts and institutional investors 
Mrs Françoise LAUVIN
Tel.: +33 1 47 56 86 82
[email protected] 
Tel.: +33 1 47 56 76 71
[email protected]

Tel.: +33 1 47 56 70 00
For more information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors, www.loreal-finance.com; alternatively, call +33 1 40 14 80 50.

C – Appendix

L'Oréal group sales 2011/2012 (€ millions)


  2012 2013
First quarter:    
Cosmetics 5,309 5,593
The Body Shop 180 182
Dermatology 154 157
First quarter total 5,643 5,932
Second quarter:    
Cosmetics 5,162  
The Body Shop 194  
Dermatology 215  
Second quarter total 5,570  
First half:    
Cosmetics 10,471  
The Body Shop 374  
Dermatology 368  
First half total 11,213  
Third quarter:    
Cosmetics 5,137  
The Body Shop 191  
Dermatology 191  
Third quarter total 5,519  
Nine months:    
Cosmetics 15,608  
The Body Shop 565  
Dermatology 559  
Nine months total 16,732  
Fourth quarter:    
Cosmetics 5,204  
The Body Shop 290  
Dermatology 236  
Fourth quarter total 5,730  
Full year:    
Cosmetics 20,812  
The Body Shop 855  
Dermatology 796  
Full year total 22,463